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Financial Times

Before he was known in the art world, Slawn set a challenge to his Instagram fans. If they wanted one of his customised T-shirts, in demand among his Gen-Z fan base, they should go to the Saatchi Yates gallery in Mayfair and ask for “an original Slawn” work. If his followers showed him a video of themselves doing this, he’d give them a shirt for free. The Saatchi Yates gallerists had never heard of Slawn before. But after this stunt, they would remember his name.